PORTFOLIO
Advertising Student
Sara Gleim
ABOUT ME
Hi! My name is Sara Gleim and I am a senior at the University of Florida majoring in Advertising with certificates in Artificial Intelligence Fundamentals and Applications, as well as Media Sales and Account Management. I am passionate about digital marketing, fashion, and luxury and excited to pursue a career that allows me to combine creativity with data-driven strategies. I plan to continue my education with a master’s degree in communications. Currently, I serve as the Marketing Assistant for Chi Omega, where I manage social media content and help develop brand strategies for our chapter. As I prepare to apply for internships for Summer 2025, I’m excited to gain more hands-on experience and continue growing in the marketing industry.​Feel free to explore my portfolio and reach out if you’d like to connect!
SKILLS &
CERTIFICATIONS
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Social Media Marketing Certified by Hootsuite
Mobile Marketing Strategy Certified by LinkdIn
Marketing: Customer Segmentation Certified by LinkdIn
INSIDE LVMH Certified by LVMH
Graphic Design
I designed a promotional graphic using Canva for Dance Alive National Ballet's Swan Lake performance in March 2023. The graphic was successfully posted across their two main social media platforms, Instagram and Facebook, enhancing visibility for the event.
I designed this graphic using Canva for one of CLC Enterprises' Instagram posts. During my spring 2024 social media marketing internship at CLC Enterprises, I created social media graphics for multiple clients. This particular graphic was posted on their Instagram account, one of their primary platforms, for Harvey Dubov, a realtor based in South Florida. For more examples of my work, you can view my Reflection Piece, which showcases additional graphics from this internship
SOCIAL MEDIA
As the Assistant Marketing Director for Chi Omega's Eta Delta chapter, I help manage our official Instagram and TikTok accounts, ensuring our social media presence is engaging and on-brand. Additionally, I keep our chapter's website up to date with the latest content. Over the course of being Assistant Marketing Director, I have helped increased our Instagram followers by 17.6% and launched a successful TikTok account.
During the two-week 2024 recruitment process, I took charge of marketing strategies as the Marketing Director.
I also established partnerships with brands like Blackbough Swim and Alani Energy Drink, for the chapter alongside other members of the sorority.
Paid Ads
During my social media internship with Dance Alive National Ballet, I managed pay-per-click ads for each performance. I created targeted ads aimed at individuals who followed Dance Alive, had previously shown interest in performances, lived in Gainesville or nearby cities, and were between the ages of 18 and 65+. These ads ran for a week and expanded our reach by 20-30k people per campaign.
